Influencer VS Creator
Nov 18, 2024
Choosing Creation Over Clout
Why Being a Creator Beats Being an Influencer...
Hey friend!
Let's unpack something crucial today. You've probably seen friends with massive followings on social media, tagging brands, and flaunting freebies & PR kits. According to major new outlets like CNN and CNBC ... tons of us not only gain inspiration, but also get our daily news from our favorite influencers!
That's the influencer life—it sounds glamorous, right?
But let’s talk about why the real magic happens when you step into the role of a creator, especially if you're in the beauty biz like we are.
So What’s the Real Difference between Influencers and Creators?
Influencers often bank on their popularity. They're like the virtual version of the high school prom king or queen, pulling in likes and shares with every post. They often work with brands to push products to their followers, which sounds profitable, but here’s the kicker: being popular doesn’t always mean you’re making the big bucks. It’s a bit like being famous for being famous—nice and all, but not necessarily financially fulfilling (and also extremely tough to do these days).
Creators, on the other hand, are the artists of the digital world. They might not always have a huge following, but they have something much more valuable: a dedicated audience that trusts their expertise and authenticity. Creators focus on crafting content that adds real value—whether it’s through tutorials, personal insights, or unique takes on beauty trends. They’re building a brand that’s all their own, not just echoing someone else’s.
Why Should You Aim to Be a Creator?
Here’s the thing...as a creator, you’re not just chasing the next big product or sponsor. You’re setting the stage for sustainable, long-term growth. It’s about making a real impact, not just making noise. And the best part? You get to make money on your terms, through your products, courses, or services—things that truly reflect your personal brand and expertise. You're not limited to what you can say and how you can say it!
But Isn’t Being an Influencer Easier?
Sure, snapping pics and getting free stuff might seem easier than building a brand from scratch. But easy doesn’t always equal satisfying or profitable. As a creator, you’re investing in your future, not just your follower count. You’re creating a legacy that extends beyond the latest trend or collab.
Embracing the Creator Within You
If you're worried that you don’t have what it takes... don’t be. You already have the skills—you’re a stylist, after all! But when you need some help translating those skills into your vision for your business, my Creator’s Workshop is here to help. We’ll dive into everything from identifying your niche to tech and editing video and marketing your unique offerings.
I’ve been EXACTLY where you are, and I’ll share all the insights I’ve gained from my own journey to help you carve out your own path.
Ready to Easily Create and Inspire?
Think of stepping into the creator role not just as a career move, but as a way to truly own your expertise and share it on a platform that rewards authenticity and innovation. It’s not about fitting into the influencer mold; it’s about breaking it and making your own. Some may even say it's about "Disrupting The Beauty Industry" as a whole...
Come join this very accessible virtual meeting every Monday at 1pm PST as a first step toward your goals.
Or, click HERE to learn more. This isn’t just about building an online business—it’s about building something that’s uniquely yours.
Let’s build you an empire my friend!
Crystal
Your Hair Mentor
